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Soviet, a premium jeanswear brand, was launched in 1987 with the creation of the Soviet Jeanswear Company (Pty) Ltd. The company has grown from strength to strength and has become formidable and highly successful in the South African premium jeanswear market.

Soviet Watches offer their owners a rebellious, sexy and free lifestyle accessory. The Soviet Star serves as a symbol for all that the brand stands for: quality, authenticity, individuality, originality and value.

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