Time has never quite been the same since the arrival of Ice-Watch to the watch market in 2007. A watch whose colourful fashion-focussed and accessible concept would lead to an international, intergenerational and intercultural brand that’s ticking along nicely. Since then it has been constantly evolving, changing and inventing new collections, with complete transparency. This value is conveyed by its name: ICE. From one cog to the next, from solid teams to dynamic partners, from superb designers to committed distributors, the Ice-Watch brand has given itself the means to constantly grow its presence on an international scale.

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