About - Treger Group

About us

A Legacy of Excellence

Welcome to Treger Group, a fourth-generation family business that has been a cornerstone of the lifestyle premium brands distribution industry for over 40 years. We specialise in bringing exquisite designer watches, jewellery, apparel, and other premium goods to discerning customers across Southern Africa.

At Treger Group, our Executive Management team, including Ricky Treger, Barney Treger, Daniel Treger, Gary Treger, Loren Dakes, Sandra Rosslee and Tanya Miles, boasts decades of combined experience in marketing and distribution. This expertise is the driving force behind our success, ensuring that each brand we represent becomes a leader in the South African market.

Based in Sandton, our head office oversees operations that extend throughout Southern Africa. Our warehousing and shipping facilities in Wynberg are strategically located to efficiently serve our customers and partners.

For retail stores seeking to stock our premium brands or potential suppliers in search of a reliable distribution partner, Treger Group is the trusted choice for quality, excellence, and unparalleled service.

Treger Group Structure

The company is now structured around 3 main divisions:

Treger Brands

The Treger Brands division comprises three sub-divisions. Treger Brands, established in 2011, curates an impressive collection of timepieces, including Seiko, Citizen, Daniel Wellington, and Guess. In 2013, Treger Brands Jewellery Company was formed, focusing on exquisite jewellery brands such as Nomination Italy, Thomas Sabo, and Ania Haie. Additionally, the division acquired CJR Gift Sales in 2018, expanding its portfolio to include brands like Police, Timberland, Daniel Klein and Hallmark.

Swiss Watch Brands

In 2021, we launched Swiss Watch Brands, a division of Treger Group, housing Swatch Group brands like Longines, Rado, Tissot, Hamilton, Swatch, and Flik Flak, adding an exciting pillar to our group in luxury and Swiss categories, sourced from the Swatch Group, a leading multinational holding company in watchmaking.

Treger Brands Retail

Established in 2014, Treger Brands Retail oversees the retail and e-commerce operations of Treger Group, ensuring the strong representation of premium brands in key South African regions. With a focus on efficiency, the platform facilitates the rapid launch of new brands and concepts. Currently, we support 29 brick-and-mortar stores nationwide, and in 2023 we opened new branches of our Nomination, Bella Luna, and The Watch Boutique stores.

Meet the team

Management Team

JOINT GROUP MANAGING DIRECTOR

Ricky Treger

Ricky is a qualified chartered accountant, having completed his traineeship at PricewaterhouseCoopers after spending a period of time in New York obtaining operational experience. Ricky joined The Just Fun Group as managing director of Just Fun Sports and Just Baby. He has 10 years’ experience in the branded distribution business, and is the fourth generation of the Treger family to join the group.

JOINT GROUP MANAGING DIRECTOR

Daniel Treger

After completing a Bachelors degree in Accounting and Finance at Wits University, Daniel completed his Honours degree in Financial Management at the University of Johannesburg. He then joined the Treasury department at Sasfin Bank in 2007 where he was the Treasury Investments Manager. Daniel joined the Treger Group in October 2011 and is the fourth generation of the Treger family to join the group.

EXECUTIVE DIRECTOR

Barney Treger

Barney has over 40 years’ experience in the marketing and distribution of branded products to the retail industry. He was responsible for the conceptualisation and establishment of The Just Fun Group (Pty) Ltd., and was Group Chief Executive Officer. In this role, he distributed brands such as Mattel, Fisher Price, Marvel, Disney and Barbie amongst many others. He is now an Executive Director of the Treger Group.

EXECUTIVE DIRECTOR

Gary Treger

Gary has been involved in the golfing and corporate promotions industry for over 40 years, achieving great success. As Treger Sports, he was the official merchandiser of the Nedbank Golf Challenge (previously, the “Million Dollar Challenge”) for 12 years, and was also involved in the organisation of the event. Gary joins the Treger Brands family as an Executive Director, overseeing the promotions division.

EXECUTIVE DIRECTOR

Loren Dakes

Loren completed a Bachelors degree in Law and Psychology at Wits University, and a Marketing diploma through the IMM Graduate School of Marketing. She worked at Sony Music Entertainment (Pty) Ltd for 12 years reaching the position of Strategic Marketing Manager. Loren thereafter founded and successfully ran her own travel business for three years, which she then sold to return to her primary passion – marketing. Loren co-founded Treger Brands Jewellery Company with the Treger family.

NATIONAL SALES MANAGER - TREGER BRANDS

Sandra Rosslee

Sandra has over 26 yrs experience and skills in the distribution and marketing of international branded products.
She worked for South Africa’s biggest chain stores for 4 years, managing the Beauty department before joining Anbeeco Sales and Training team in 1996.
Her responsibilities span sales and training for all major retail and chain stores in Sub-Saharan Africa. Sandra joined the management team of Treger Brands in 2011 and is responsible for the maintaining and expanding the company customer base and ensure strong presence of brands in stores.

National Sales Manager - Swiss Watch Brands & Longines Brand Manager

Tanya Miles

Tanya has over 20 years’ experience in managing luxury Swiss watch brands from a marketing, sales, and distribution perspective and gained over 15 years’ experience working directly for the Swatch Group.

Prior to Brand Management Tanya worked as a buyer for 14 years for the watch divisions of two major chain store groups.
She is now the National Sales Manager of the Swiss Brands Division of the Treger Group while maintaining her role as Longines Brand Manager.

Product Designer

John Paul

Company History

1938

1938 - The Story Began

Simon Treger and his son, Issy Treger, founded Lion Leathereworks (Pty_ Lts. The company started the manufacture, distributions and sales of leather goods within South Africa.

1944

1944

During the Second World War, Lion Leatherworks began manufacturing golf bags, and thus entered the golf industry for the first time.

1953

1953

Lion Leatherworks was acquired by the Burke agency. Burke later became known as PGA Golf Company.

1959

1959

As one of his first financial supporters, Lion Leatherworks presented Gary Player with his first personalised leather golf bag. He went on to become one of the most successful golfers of all time with nine majors to his name.

1972

1972

Adding to the now flourishing golf business, Lion Leatherworks acquired the distribution rights for Lynx Golf.

1973

1973

Lion Leatherworks became Treger Recreation (Pty) Ltd, and incorporated a toy division. The toy division started with the Kiddie Corporation.

1975

1975

The toy division continued its growth through the acquisition of Burago diecast model cars, Scalextric, Meccano and the Spiderman franchise

1980

1980

Treger Recreation acquired the exclusive retail merchandising rights for the Nedbank Golf challenge (previously, “The Million Dollar Challenge”), which included branded licensed apparel for all on-course stores at the Sun City and Zimbali Golf Resorts and NGC apparel. The relationship started with the supply of just 500 shirts and continued for 30 years and ultimately 25,000 shirts.

1987

1987

Kersaf (now known as Sun International) bought by Treger Recreation and The Pro Shop to form Intersport (PTY) Ltd, the largest retail sports company in South Africa. Intersport appointed Barney Treger as Managing Director for the toy division.

1988

1988

Through Mike Maggerman, Intersport became the first international distributor for Odyssey Putters.

1990

In 1990, the Treger Recreation service contract with Intersport ended and they decided to purchase the Intersport toy division, forming Treger Toys (Pty) Ltd.

1994

David Black Golf became Treger Sports (Pty) Ltd, with Gary Treger as the Chief Operating Officer, and acquired the agency for Ecco golf and recreational shoes.

1998

1998

Private equity firm, Sasfin Holdings, and Toys R Us bought a 40% share in the Treger Recreation toy division, Treger Toys. The company then bought toy distribution business, Josse Feldman (Pty) Ltd, and formed the Just Fun Group (Pty) Ltd, becoming the largest toy distributor in Southern Africa. Barney Treger was appointed Chief Executive Officer. This new company held the agencies for Mattel (Barbie, Fisher-Price, Hot Wheels, Scrabble), Crayola, Tomy, Spiderman, Burago, Baby Born, Scalextric and all leading Disney, Marvel and Cartoon Network licenses. The Just Fun Group (Pty) Ltd became an avid supporter of the Nelson Mandela Children’s Fund. The group’s operations were based in Johannesburg, with distribution and showroom space of 15,000m2 and a staff complement of 150 people.

2002

2002

The Just Fun Group bought the listed assets of Anbeeco (Pty) Ltd, and expanded into the watch and jewellery industry. With this, the group had acquired the distribution rights for Seiko Watch Corporation brands Seiko, Pulsar and Lorus, as well as the agency for Timex.

2004

2004

The Just Fun Group continued its rapid diversification and expansion plans by establishing another division for sport, Just Fun Sports (Pty) Ltd. This division had the distribution rights for Trek Bicycles and Bontrager accessories.

2006

2006

Under Armour performance apparel was added to the Just Fun Sports portfolio.

2007

2007

The Just Fun Sports (Pty) Ltd division won the Trek Bicycle Distributor of the Year award.
The Just Fun Group having established itself as the largest toy company in Southern Africa, the Treger family decided to sell the business and thus the New Just Fun Group was created to house the business in a new entity controlled by Molash Capital (Pty) Ltd. Through this transaction, the Just Fun shareholder group was widened to now include Molash, the Treger family, Sasfin Holdings and the directors of the business. Barney Treger continued as group CEO for a four-year service period, and Ricky Treger continued as Managing Director of the Just Fun Sports division.

2009

2009

The Treger Family received the “Complete Golfer Lifetime Award” for their outstanding contribution to the golf industry.

2011

2011

The Treger family bought the Just Time (watches) and Just Fun Sports (sporting equipment and accessories) divisions from the New Just Fun Group. At the same time, Gary Treger joined the business, bringing with him his golf, corporate and promotions experience. On 1st September 2011, Treger Brands (Pty) Ltd. was established.

2013

2013

Cream Magenta (a company specialising in the supply of ties, hankies, scarves and sleepwear) was purchased, and Treger Brands Jewellery Company (Pty) Ltd was formed.

2014

2014

Treger Brands Retail was created, thus completing the Treger Group.

2016

2016

Treger Brands Sourcing and Promotions became BEE level 2. PXG, a lifestyle golf brand, was added to the Treger Group stable.

2018

2018

In 2018, the company made a significant move by acquiring CJR Gift Sales. This strategic acquisition expanded our watch brands portfolio to include renowned names such as Police, Timberland, Daniel Klein and Hallmark.

2021

In 2021, we proudly unveiled Swiss Watch Brands, a distinguished division within The Treger Group. This strategic initiative brings together an illustrious ensemble of timekeeping excellence, including iconic brands such as Rado, Longines, Tissot, Hamilton, Swatch, and Flik Flak. By housing these esteemed names, our division adds a captivating pillar to our Group, spanning both the realms of Luxury and Swiss craftsmanship.